How To Get Rich

Getting rich, in this account, comes down less to tactics and more to psychology and time allocation: the fastest path to wealth tends to run through an “unhealthy obsession” with the goal—so intense that it crowds out competing priorities. The stakes are personal. Wealth-building often demands single-minded focus for years, and the cost is imbalance—missed relationships, reduced presence at home, or sacrificing a career track. The payoff, according to this framing, is that once wealth is achieved, people frequently pivot toward work-life balance and “side quests” like hobbies, health routines, and creative projects.

The argument starts with a credibility marker: years after building a multi-million-dollar business, questions shift from productivity and time management to money—high-paying jobs, six-figure lifestyle businesses, and how to get rich. A formative moment dates back to 2015 during medical school at Cambridge University, when a professor at a halfway graduation dinner predicted he would become a millionaire but be “struck off the medical register” for incompetence. He wasn’t formally struck off; he later removed his own name when leaving medicine for full-time entrepreneurship. Still, the comment landed because it implied that chasing money would undermine professional competence.

That “unhealthy obsession” is presented as the common thread among wealthy peers. He describes spending time with multi-millionaire and billionaire business owners—including Andrew Wilkinson, author of Never Enough—claiming he has not met a rich person who wasn’t intensely fixated on building wealth. In his view, the obsession is often visible in how people behave during the wealth-building phase: they work relentlessly, and only after reaching financial security do they pursue balance, family time, and leisure.

He adds a cautionary pattern from conversations with other founders: some become so consumed with business growth that they miss major stretches of their children’s early years and even face divorce risk. His own case is framed as “lucky” because the obsession cost him medicine rather than family life. He also argues that many people avoid the negative outcomes by keeping the obsession contained—while still pursuing wealth.

The practical diagnostic comes next: if someone claims they want to get rich but their calendar and attention don’t reflect it, they’re likely stuck. He introduces a hypothetical friend (“Jane”) who wants a lifestyle business making at least £10,000 a month, enough to retire her parents and work on her own terms. Yet she spends roughly 40–50 hours weekly on a day job and, crucially, dedicates zero hours per week to the explicit goal of getting rich. The mismatch—high aspiration, low action—creates daily misery.

He then contrasts his own “content diet” during a peak wealth-building period (2020) with his later priorities (2025). In 2020, about 90% of his consumed content was business and growth—podcasts and books on building YouTube channels, marketing, and entrepreneurship—while in 2025 his feed is dominated by side quests like gaming (World of Warcraft and Horizon Forbidden West), health, and creative learning. The implication: wealth-building requires sustained attention to the goal, not just occasional interest.

Finally, he offers a fork in the road. Either accept the price—more hours, less distraction, and content focused on wealth-building—or reduce the ambition to match a lifestyle that preserves relationships and wellbeing. He treats the goal as morally neutral, but insists that misalignment between what someone wants and what they do is what produces suffering. In short: wealth is attainable, but the route usually demands years of intense focus that many people aren’t willing to pay for.