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Process and models of KM cycle.

Knowledge Management·
5 min read

Based on Knowledge Management's video on YouTube. If you like this content, support the original creators by watching, liking and subscribing to their content.

TL;DR

Knowledge management creates value only when knowledge moves through capture, creation, codification, sharing, access, application, and re-use rather than sitting in unstructured form.

Briefing

Knowledge management cycles turn scattered know-how into a usable organizational asset—so firms can retrieve it fast, apply it correctly, and reuse it to gain competitive advantage. The core idea is that knowledge only creates value when it moves through a structured pipeline: capture where knowledge lives (people or documents), create and validate new insights, codify them into accessible formats, share them through supportive culture and incentives, enable smooth access via technology and infrastructure, apply the knowledge in real work, and then reuse it so the organization benefits repeatedly rather than letting insights die in unstructured storage.

The cycle begins with knowledge capture, which requires identifying sources of both explicit knowledge (documented materials) and tacit knowledge (residing in people). Once sources are found, knowledge creation focuses on feasibility and usefulness in context—new ideas must be tested, not merely generated. The transcript uses Archimedes’ “eureka” moment as an example: the insight emerged from observation, but value came from turning it into a theory, formula, and model that could reliably solve a problem.

After creation, knowledge codification organizes the new knowledge into structured, classified formats so others can retrieve it without wasting time searching. Libraries serve as the analogy: knowledge becomes usable when it is placed in a systematic location and indexed for quick access. Codification is especially important for explicit knowledge, which can be standardized into repositories that others can consult later.

Knowledge sharing then determines whether tacit knowledge can ever become explicit. Sharing requires more than posting documents; it calls for collaboration-friendly culture, reward systems, and even integration into performance appraisal so employees have incentives to contribute. Without this, knowledge remains trapped in individuals and the organization cannot scale learning.

Knowledge access and application complete the chain. Access depends on enabling systems—often digitized repositories and search tools—so users can find relevant information quickly (the transcript compares this to searching on Google and using digital libraries). Application depends on people’s motivation, interest, and skills; knowledge must be matched to the right tasks, and employees may need training or hiring to apply it effectively. Finally, knowledge re-use ensures that once knowledge has been used, it remains available for others facing similar needs, preventing duplication of effort.

The transcript also surveys four knowledge management cycle models and integrates them into a unified view. Meyer and Zack’s model emphasizes technology-facilitating infrastructure and “information products” built from structured content and repositories, with five stages: acquisition, refinement, storage, retrieval, and distribution/presentation. Bukowitz and Williams’ framework similarly stresses acquiring, maintaining, and using a strategically correct knowledge stock, adding components such as communication infrastructure, functional skills, organizational intelligence, external sources, and the need to build, sustain, and divest knowledge as it becomes obsolete. Across these models, the message is consistent: knowledge systems must be continuously refreshed, measured for effectiveness, and pruned when outdated—otherwise the organization risks accumulating irrelevant information instead of building durable competitive capability.

Cornell Notes

The knowledge management cycle is a structured path for turning knowledge into an organizational asset. It starts with knowledge capture (finding where knowledge lives in documents and people), then moves to knowledge creation (testing feasibility and usefulness), codification (organizing into searchable, classified formats), sharing (building collaboration and incentives so tacit knowledge becomes explicit), and access/application (using technology and skills to apply knowledge in context). Re-use closes the loop by making prior learning available for future work. Models such as Meyer & Zack and Bukowitz & Williams add details about repositories, technology, communication, organizational intelligence, and the need to divest obsolete knowledge so the knowledge base stays relevant.

Why does knowledge management insist on codifying knowledge instead of leaving it unstructured?

Codification converts knowledge into a structured, classified form so retrieval is efficient and others can use it without searching through everything. The transcript contrasts unstructured knowledge—often trapped with people or scattered in messy formats—with codified knowledge that is “available in a very structured form,” like how libraries classify books so users can go to a particular place and retrieve what they need quickly.

What distinguishes knowledge creation from simply generating an idea?

Knowledge creation requires validation and testing. The transcript’s Archimedes example highlights that an insight (“eureka”) is only the beginning; the value comes when the idea is turned into a theory, formula, and model that can reliably solve a problem. In other words, feasibility and usefulness in context must be established, not assumed.

How does knowledge sharing enable tacit knowledge to become explicit?

Tacit knowledge becomes explicit only when people actively share it. The transcript emphasizes creating conditions for collaboration, using reward systems and incentives, and even tying knowledge sharing to performance appraisal. Without these mechanisms, employees have little reason to contribute, and knowledge stays locked in individuals rather than entering organizational repositories.

What role do technology and infrastructure play in knowledge access?

Access depends on enabling systems that help users locate digitized knowledge quickly and smoothly. The transcript uses Google as an analogy: information is classified and codified first, then users can search and retrieve relevant content. Organizations similarly need digital libraries, databases, and search capabilities so knowledge can be found and used in context.

Why does knowledge application depend on more than having information available?

Application depends on personal motivation, interest, attitude, and the skills required to use the knowledge effectively. Even when knowledge is available in structured repositories, people must be able and willing to apply it to their tasks. The transcript also notes that organizations may need training or hiring to build the capabilities needed to apply knowledge correctly.

What does “divesting” mean in knowledge management models, and why is it necessary?

Divesting is the process of removing or transferring knowledge that has become obsolete or no longer useful. The Bukowitz and Williams framework includes building and sustaining knowledge while also divesting outdated knowledge because knowledge bases can become irrelevant over time. The transcript suggests transferring such knowledge outside the organization (e.g., to teams using different technologies) or outsourcing parts of the knowledge system so it can still create value elsewhere.

Review Questions

  1. Map the full knowledge management cycle from capture to re-use. Which step most directly prevents knowledge from staying trapped with individuals?
  2. Compare Meyer & Zack’s five stages with Bukowitz and Williams’ emphasis on build/sustain/divest. How do both approaches handle relevance over time?
  3. Give an example of how codification and access work together in practice. What would fail if codification were weak but access technology were strong?

Key Points

  1. 1

    Knowledge management creates value only when knowledge moves through capture, creation, codification, sharing, access, application, and re-use rather than sitting in unstructured form.

  2. 2

    Knowledge capture must identify both explicit sources (documents) and tacit sources (people) to avoid losing critical know-how.

  3. 3

    Knowledge creation requires testing feasibility and usefulness in context, turning insights into theories, formulas, or models.

  4. 4

    Codification and classification make knowledge retrievable, reducing time wasted searching and enabling later reuse.

  5. 5

    Knowledge sharing needs cultural and incentive mechanisms, including collaboration norms and performance appraisal links, to convert tacit knowledge into explicit knowledge.

  6. 6

    Access relies on technology-enabled infrastructure (digitized repositories and search) so users can find relevant information quickly.

  7. 7

    Knowledge systems must be continuously refreshed and divested when obsolete, and their effectiveness should be audited using measures across acquisition and contribution levels.

Highlights

A knowledge management cycle only delivers competitive advantage when knowledge is structured for retrieval and then applied in real work—otherwise it becomes “available” but not valuable.
Archimedes’ “eureka” is used to show that creation means testing and modeling, not just generating an idea.
Codification is likened to library organization: classification and indexing turn knowledge into something people can retrieve without wasting resources.
Sharing is treated as the bridge from tacit to explicit knowledge, requiring incentives and collaboration culture—not just document storage.
Bukowitz and Williams add a practical warning: knowledge bases become obsolete, so divesting outdated knowledge is part of staying strategically relevant.

Mentioned