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My Content Calendar In Notion (w/ Template) thumbnail

My Content Calendar In Notion (w/ Template)

Red Gregory·
6 min read

Based on Red Gregory's video on YouTube. If you like this content, support the original creators by watching, liking and subscribing to their content.

TL;DR

A weekly dashboard in Notion aggregates blog output, YouTube output, blog traffic, monetization, and popularity using rollups and manual inputs.

Briefing

A Notion “content creation hub” turns weekly publishing into a feedback loop—tracking blog output, YouTube production, traffic, monetization, keyword performance, and even which weekdays and times tend to work best—so the creator can publish more consistently despite a full-time job. The system’s core purpose isn’t optimization for its own sake; it’s accountability. It’s designed to nudge writing and posting more often, while giving enough analytics to steer future topics and promotion timing.

At the top of the dashboard sits a growth table organized by weeks (Week 1 through Week 14, starting from early February). Each week aggregates how many blog posts were published and how many YouTube videos went live, along with YouTube popularity pulled from a dedicated YouTube database. Blog traffic is entered manually, while blog popularity is derived through rollups from the content calendar. Monetization is tracked as well, and a “total content” line sums blog posts and YouTube videos for a quick view of output. Below that, a notifications area brings in external triggers using Zapier and Automate.io-style automations: Gumroad template purchases, Buy Me a Coffee donations, and Twitter shares all feed into the Notion database. Gmail alerts are missing due to compatibility issues, so Squarespace form submissions and other workarounds fill part of the gap.

The calendar itself uses date ranges rather than strict single-day deadlines. Instead of forcing a post to be finished on a particular day, the creator schedules a working window (for example, starting May 17–18 to complete an article that’s published on May 19). This leniency matches the reality of an appointment-based job repairing washers and dryers, where free time fluctuates. A timeline view filters entries for the current week and relies on a formula-driven checkbox to include only items scheduled within Monday–Sunday.

Each content card is built like a publishing checklist. It includes the title, cover image, introduction and subtitle fields, and “key phrases” tied to a keyword database. Headers in the article are planned with keywords in mind, and the body can reference related assets—like a cash flow alternative section that links to a previously made video. When writing, the creator uses a template workflow: create a subpage template, move it into a templates database, and split-screen the template while drafting. After publishing, the card is updated with a popularity rating (a five-star style score based on early views and engagement) plus the upload time of day and weekday.

To decide what to publish next—and when—the calendar connects to analytics through relations and rollups. Keyword phrases roll up popularity and “last upload” timing, helping the creator spot how long it’s been since a similar topic was covered. Web tags connect to the same idea, allowing quick checks like “when was the last formula-related article?” Finally, weekday and time-of-day performance are analyzed using filters (including a sweet spot around 3 pm on weekdays), with stickers on cards color-coded by popularity.

The system also includes a separate YouTube database used mainly for metadata and tracking rather than scheduling. Video entries link back to the weekly growth analytics, so a habit-tracker video from Week 11 can be reviewed alongside its performance. Overall, the Notion setup functions as a practical operating system: plan flexibly, publish consistently, and use lightweight internal analytics to refine topics and promotion timing.

Cornell Notes

The Notion content calendar is built to help a side-hustle creator publish more often while still working a full-time, appointment-based job. A weekly growth dashboard aggregates blog posts, YouTube output, blog traffic (manual), monetization, and popularity derived from the calendar via rollups. Content is scheduled using date ranges to create flexible “working windows” rather than rigid deadlines, and each card acts like a publishing checklist with fields for keywords, intro, and assets. After posting, the creator records popularity ratings and upload timing, then uses filters and relations to analyze which weekdays and time-of-day slots perform best. The result is a feedback loop that guides future topics and promotion timing without relying entirely on third-party analytics.

How does the weekly dashboard quantify both output and performance?

It organizes data by Week 1 through Week 14 and aggregates multiple signals: number of blog posts published per week, number of YouTube videos produced, YouTube popularity pulled from a YouTube database, and blog traffic entered manually. Blog popularity is computed through rollups from the content calendar. Monetization is tracked as a separate row, and “total content” sums blog posts and YouTube videos to show output volume at a glance.

Why are date ranges used instead of single-day deadlines, and how does that affect planning?

The creator schedules working periods (e.g., May 17–18 to work on an article that publishes May 19) because appointment-based work can interrupt a strict schedule. This approach creates a flexible block of time to finish content even if a day runs long or appointments shift. The calendar then uses a timeline view filtered to Monday–Sunday for the current week, with a formula-driven checkbox to include only items in that window.

What’s inside a typical content card, and how does it support drafting and publishing?

Each card breaks an article into components: title, cover image, introduction and subtitle fields, and key phrases/tags. Headers are planned to include keywords either in the header text or in the section below it. The card can also reference related media (like linking to a prior cash flow video). A template workflow supports drafting: the creator creates a subpage template, moves it into a templates database, then split-screens the template while writing and later adds the cover image to the files/media property before transferring the content to Squarespace.

How does the system decide what keywords or topics to target next?

Every content card links to keyword discovery resources via Google Ads keyword planner. The creator uses “discover new keywords” to generate the next keyword phrase ideas (e.g., “notion student”) and then uses those phrases in the article fields. Keyword phrases also live in a dedicated database where rollups track popularity (from the five-star ratings) and “last upload” (how recently related content was posted), giving a simple internal snapshot of topic momentum.

What role do weekday and time-of-day filters play in promotion decisions?

A select property captures upload time in two-hour intervals (roughly 8am–8pm). Filters combine that with weekday formulas derived from the end date of each scheduled date range. Board views then show performance patterns: the creator reports that mid-day tends to work best on weekdays, with a notable sweet spot around 3 pm, while Tuesdays and Wednesdays are generally weaker due to work-day constraints.

How are external notifications and social signals integrated into the workflow?

Zapier-based automations feed a notifications database with events like Gumroad template purchases and Buy Me a Coffee donations. Twitter shares are also captured: when content is shared from the website, a notification includes the user name and tweet context (link and timestamp). Gmail alerts are currently unavailable due to Notion compatibility issues, so Squarespace form submissions and other sources provide alternative triggers.

Review Questions

  1. How does the calendar’s use of date-range scheduling change the way “done” work is tracked compared with single-day deadlines?
  2. What specific rollups and relations connect keyword phrases, web tags, and weekly growth analytics in the system?
  3. Which properties are used to analyze posting performance by weekday and time-of-day, and how are those values derived from the scheduled dates?

Key Points

  1. 1

    A weekly dashboard in Notion aggregates blog output, YouTube output, blog traffic, monetization, and popularity using rollups and manual inputs.

  2. 2

    Flexible date ranges replace rigid deadlines to match an appointment-based job and reduce missed publishing days.

  3. 3

    Each content card functions as a structured drafting checklist, linking keywords, intro fields, and related media assets before export to Squarespace.

  4. 4

    Keyword and tag databases support topic selection by tracking popularity ratings and how long it’s been since similar content was published.

  5. 5

    Posting performance is analyzed by weekday and time-of-day using formula-based filters and time interval selections, with mid-day—especially around 3 pm—standing out.

  6. 6

    Zapier automations feed a notifications database for purchases, donations, and Twitter shares, while Gmail alerts remain limited due to compatibility constraints.

  7. 7

    A separate YouTube database stores metadata and links back to weekly growth analytics for consistent performance tracking.

Highlights

The system’s scheduling philosophy uses date ranges as “working windows,” letting content progress even when appointments disrupt a strict day-by-day plan.
Blog popularity isn’t guessed in isolation: it’s rolled up from the content calendar into the weekly growth dashboard.
Keyword phrases and web tags aren’t just labels—they’re connected to popularity and “last upload” timing to guide what to publish next.
Posting timing analysis is built in: weekday and two-hour upload intervals are filtered to identify a mid-day sweet spot, reported around 3 pm on weekdays.
External engagement signals (Gumroad, Buy Me a Coffee, Twitter shares) are pulled into Notion via automations to keep the creator aware of outcomes.

Topics

  • Notion Content Calendar
  • Weekly Growth Dashboard
  • Zapier Notifications
  • Keyword Planning
  • Posting Timing Analytics