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Notion Sites are a Game-Changer

Thomas Frank Explains·
5 min read

Based on Thomas Frank Explains's video on YouTube. If you like this content, support the original creators by watching, liking and subscribing to their content.

TL;DR

Notion Sites upgrades public Notion pages into websites with header navigation, theming, favicons, and optional Google Analytics.

Briefing

Notion has launched “Notion Sites,” a set of website publishing tools that turns public Notion pages into fully navigable websites with custom domains, analytics, and CMS-style database publishing—placing Notion in direct competition with mainstream website builders like Webflow, Framer, Wix, and WordPress. The core shift is that public pages are no longer just shareable documents; they can be styled, organized into a site header with multiple pages, and published to the web quickly—often in under a minute.

A key feature is site customization inside the Share → Publish flow. Instead of only publishing a public page, users get a live preview of how the site will appear to visitors, plus controls for share previews (for Facebook/Twitter/LinkedIn), theme selection (system, light, or dark), favicons, and optional Google Analytics via a measurement ID. Header controls add practical website structure: users can build top navigation by selecting pages that live under the homepage in the workspace hierarchy, toggle breadcrumbs and search, and—when a custom domain is attached—remove the “built with notion” watermark.

Publishing itself is positioned as fast and low-friction. A page that isn’t online can be published immediately from the Publish tab, generating a site URL that can be opened in a browser right away. After publishing, changes can go live in seconds, enabling an iterative workflow similar to modern website builders. Navigation can be expanded by adding pages into the header, including database-driven sections like a blog—because Notion databases can be surfaced as website content.

The most consequential capability is CMS functionality built from Notion databases. By turning page content (including toggles and structured blocks) into a database, users can generate gallery views and filter/sort experiences that behave like a blog or featured content section. The workflow demonstrated includes creating a “blog” page backed by a database, then building a “templates” CMS collection from toggled sections, exposing properties like descriptions and tags, and filtering to show only “premium” items. This approach is framed as a major advantage over tools where CMS features are harder to set up or locked behind higher tiers.

Pricing is presented as straightforward for basic publishing but layered for customization. Free Notion plans can publish public pages to the internet, but full site customization and SEO require at least Notion Plus (with pricing discussed as $10/month annually and $12/month monthly after a later update noted in the transcript). Custom domains add an additional cost (described as $8/month annually or $10/month monthly per custom domain). The total for a custom-domain site is estimated around $16/month, with the argument that this aligns with other builders while offering database-driven CMS flexibility.

Despite the momentum, several launch-day gaps are flagged—especially around navigation and branding. Users can’t easily place a logo in the header (breadcrumbs are the default path), header items don’t display well on mobile, and page naming/aliasing is limited (e.g., wanting “Home” instead of a longer page title). Domain setup is also called out as confusing, and there’s a request for more control over the width of single-column rows to better match the design freedom offered by competing platforms.

Cornell Notes

Notion Sites turns public Notion pages into real websites with header navigation, theming, favicons, optional Google Analytics, and the ability to publish instantly from the Share → Publish workflow. The biggest functional leap is CMS-style publishing: Notion databases can power blogs, galleries, and filtered “featured” sections, letting structured content behave like a website backend. Custom domains are supported, and when a custom domain is attached, the “built with notion” watermark can be removed. Full site customization and SEO require at least Notion Plus, while custom domains cost extra per domain. The launch still has usability gaps—especially around header branding, mobile navigation display, and page aliasing.

What changes when a Notion page becomes a “Notion Site” instead of just a public page?

Publishing adds website-specific controls: a site customization panel with a visitor preview, share preview settings, theme selection (system/light/dark), favicon upload, and optional Google Analytics via a measurement ID. Header options enable top navigation by selecting pages under the homepage, plus toggles like breadcrumbs and search. With a custom domain, the “built with notion” watermark can be turned off.

How does Notion Sites handle navigation and what constraint affects it?

Top navigation is built from pages that sit under the chosen homepage in the workspace hierarchy. The header can add pages that are within the homepage’s subtree (including database-backed pages like a blog). Pages elsewhere in the workspace—even if public—can’t be added to the header navigation, so site structure needs to be organized under the homepage.

Why is Notion’s database-to-website workflow treated like CMS functionality?

Databases can be surfaced as website sections (e.g., blog pages, gallery views, featured content). The transcript demonstrates converting structured page content (like toggles containing template blocks) into a database, then creating a gallery view that uses page content as the card preview. Properties such as descriptions and tags can be added, and filters/sorts (e.g., showing only “premium” templates) update the live website.

What’s the practical publishing workflow described for getting a site online quickly?

A page can be published directly from Share → Publish. If it hasn’t been published before, the interface generates a site URL that can be opened immediately in a browser. After publishing, edits in site customization (like header navigation) can appear live within seconds, supporting rapid iteration without a traditional build/deploy cycle.

How do pricing layers work for Notion Sites, especially custom domains?

Free Notion plans can publish public pages to the internet, but full site customization/SEO requires Notion Plus. Custom domains require an additional add-on cost per domain (described as $8/month annually or $10/month monthly, with a later note that Plus pricing increased). The transcript frames the effective cost of a custom-domain site as roughly $16/month, comparable to other mainstream builders.

What launch-day issues are flagged as needing improvement?

Several navigation and design gaps are called out: no straightforward logo placement in the header (breadcrumbs are the default), mobile header/menu display needs work, and there’s no easy aliasing for page names (e.g., wanting “Home” instead of a long title). Domain onboarding is described as confusing, and there’s a request to adjust the width of single-column rows (currently limited to full-width page options).

Review Questions

  1. Which specific site customization controls are available in the Share → Publish → Site customization area (and which one depends on having a custom domain)?
  2. How does the “under the homepage” hierarchy constraint affect what can appear in the header navigation?
  3. What database-to-gallery steps are used to turn static page content into a CMS-style featured section?

Key Points

  1. 1

    Notion Sites upgrades public Notion pages into websites with header navigation, theming, favicons, and optional Google Analytics.

  2. 2

    Site customization is managed through Share → Publish, including a live preview for how public visitors will see the page.

  3. 3

    Header navigation can include multiple pages and database-driven sections, but only pages located under the homepage in the workspace hierarchy.

  4. 4

    Notion databases can function as CMS backends, enabling blogs, galleries, filtering, and featured content sections driven by properties like tags.

  5. 5

    Publishing and updates are designed to be near-instant, with changes going live within seconds after edits.

  6. 6

    Full site customization and SEO require Notion Plus, while custom domains cost extra per domain add-on.

  7. 7

    Launch-day gaps include limited header branding (logo/aliasing), weaker mobile navigation behavior, confusing domain setup, and limited control over single-column row width.

Highlights

Notion Sites turns “shareable pages” into structured websites by adding header navigation, theming controls, and analytics—without leaving Notion.
Database-driven CMS behavior is achieved by converting page content into a database and then publishing gallery views with filters and sorting.
Custom domains unlock the ability to remove the “built with notion” watermark, making the site feel more like a standalone web property.
The pricing model separates basic publishing (free) from site customization/SEO (Notion Plus) and from domain branding (custom domain add-on).
Navigation limitations at launch—logo placement, mobile header display, and page aliasing—are the most prominent friction points.

Topics

Mentioned