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Q2 Goal Setting and April 2022 Monthly Reset - 12 Week Year - PhD, Brand, Personal, Business Goals thumbnail

Q2 Goal Setting and April 2022 Monthly Reset - 12 Week Year - PhD, Brand, Personal, Business Goals

Ciara Feely·
6 min read

Based on Ciara Feely's video on YouTube. If you like this content, support the original creators by watching, liking and subscribing to their content.

TL;DR

Use a 12-week sprint with a built-in reflection week to prevent goals from drifting away from a long-term vision.

Briefing

The quarter-two reset centers on one practical idea: use a 12-week cycle to turn long-term direction into tightly scheduled, trackable goals—then do a structured reflection so the next sprint starts with clarity instead of momentum. Ciara Feely lays out how she re-anchors her work at the end of a 13-week run (12 weeks of intense effort plus a one-week break), then restarts the next 12-week block with a fresh plan beginning April 4, 2022. The point isn’t just productivity; it’s motivation. Goals are built from a long-term vision and broken into medium-term (1–2 years) and short-term (12 weeks) targets, mapped across major life areas using a “wheel of life” approach.

Her workflow runs through a Notion-based system: a reflection and goal-setting space linked to a rolling task list (“mind sweep”) and a “year at a glance” view that she organizes in three-month chunks to match each 12-week period. She keeps upcoming dates—events, emails about future plans, and scheduling needs—outside a traditional calendar because she wants a fast, visual scan of what’s coming in the next few months. From there, she breaks each life area into projects and next actions, then sorts tasks by context (email, calls, errands, admin) so daily work can be executed rather than debated.

The business section is the most detailed and reveals the real-world constraints behind goal setting. Feely runs a speech and drama school in Ireland that has operated for 63 years. After becoming director in early 2020 and taking over following the founder’s death in summer 2020, she spent much of 2021 stabilizing growth and staffing. By early 2022, the school has reached a better equilibrium: student numbers have risen from about 50 to at least 150 in two years, and the school is earning enough to pay teachers. The medium-term target is expansion to two more locations, more workshops in schools and libraries, and a shift so Feely can focus on expansion while administrative work is handled by others. A key milestone is reaching about 200 students by the end of the year and employing a full-school manager.

For the just-finished quarter, her “wins” are concrete: a St Patrick’s Day audio performance at term end, preparation for a founders’ estate auction with major media exposure (including an RTE nationwide segment), online classes set up for children, adults, and one-on-ones, and operational upgrades like a website overhaul that enables summer course bookings and payments online for the first time. She also tracks stress as a metric—pressure from the school’s legacy and high self-expectations—and uses reflection to counter self-criticism.

Quarter two priorities for the school are driven by an event-heavy calendar: auctions, a poetry lecture, teens theater trip, student headshots, summer course bookings, exams, end-of-term performances, workshops for Carnegie Noog, and preparations for archive work tied to the founder’s anniversary/birthday. She estimates 13 business projects and roughly 30-plus actionable tasks, most of them admin-heavy.

The reset also shifts emphasis to her PhD and personal brand. She’s pushing toward finishing multiple papers in the next 12 weeks, with deadlines for ICCBR (end of April) and REXUS (early May), plus an industry collaboration paper later. On the brand side, she reports strong momentum: Instagram growth from around 4,000 followers to about 14.5k, sponsorship income near €2,500 in March, and a more consistent posting rhythm. She plans to add affiliates and possibly consulting, while improving vlogging logistics with a Sony ZV1 camera.

Across life areas—personal growth, health, relationships, fun, and environment—her reset theme is the same: reduce mental load through systems, then use the freed attention to execute. She’s also working on gratitude, self-kindness, stretching, personal care, and even considering a personal shopper to address clothing dissatisfaction as life returns to more social outings.

Cornell Notes

The quarter-two reset uses a 12-week-year system to translate a long-term vision into medium- and short-term goals, then converts those goals into next actions inside a Notion workflow. Feely’s business—an Ireland speech and drama school she directs—serves as the clearest example: she reflects on controlled growth, operational upgrades (including online payments and summer course booking), and major publicity projects, then maps an event-heavy quarter ahead (auctions, trips, exams, performances, workshops, and archive prep). She also shifts emphasis to PhD deliverables with multiple paper deadlines in April and May, while maintaining a consistent personal brand routine that has driven strong Instagram growth and sponsorship income. The reset matters because it turns stress and self-criticism into measurable planning and execution across life areas.

How does the 12-week-year structure drive Feely’s goal setting and reflection?

She runs 12 weeks of intense work followed by a one-week break, then uses the break to reflect on what worked and reset for the next 12-week sprint. Her dates in this cycle run from Monday January 3, 2022 through Sunday April 3, 2022 (end of the 13 weeks), then the next 12-week block starts Monday April 4 and ends June 26, with a week off around June 27. The key mechanism is linking short-term goals to a long-term vision so the 12-week targets don’t become copied or misaligned.

What’s the Notion-based system she uses to keep goals connected to execution?

She uses two Notion templates: one for PhD students (including PhD-specific elements) and one for productivity without PhD. Her workflow links (1) reflection and goal setting to (2) a rolling task list she calls “mind sweep” (projects and tasks) and (3) a “year at a glance” view that lists upcoming dates in three-month cycles to match each 12-week period. She then brainstorms tasks for each project, sorts tasks by context (email/phone/errands/admin), and schedules admin blocks daily.

What operational changes helped stabilize and modernize the speech and drama school?

After rapid growth from about 50 to 150 students, she focused on controlled expansion and infrastructure. Major wins include getting online payments fully sorted, setting up online classes (children, adults, one-on-ones), and overhauling the website so summer courses can be booked and paid for online for the first time. She also prepared for a founders’ estate auction with significant publicity, including an RTE nationwide camera crew and interviews with past pupils, teachers, and students.

What are the business milestones and stress points she tracks when resetting goals?

Milestones include reaching at least 150 students (on track toward a 200-student goal), expanding to two more locations over the next one to two years, and hiring a full-school manager by the end of the year. Stress is treated as a reflection category: the school’s 60+ year legacy creates pressure from students, parents, teachers, past pupils, and even expectations she places on herself. She’s working with a counselor to manage where that pressure originates.

How does she plan the next 12 weeks for her PhD deliverables?

She’s making PhD a main focus for this quarter because a paper has a rolling deadline and she’s nearing the end of the current work. Her plan targets multiple submissions: an ICCBR deadline at the end of April, a REXUS deadline in early May (building on earlier results), and an industry collaboration paper likely mid-to-late May or June. She aims to put in at least four hours daily on paper work, with writing and graph fixes handled as part of the ongoing process.

What personal brand goals and tools does she add for quarter two?

She reports strong brand momentum: Instagram growth to about 14.5k followers and sponsorship income around €2,500 in March, alongside consistent YouTube and Instagram posting. For the next quarter, she wants to book sponsorships (none booked yet), plan informative videos in advance, and expand monetization via affiliate links. She also buys a Sony ZV1 camera to make vlogging easier (lighter than her DSLR), planning Sunday vlogs and midweek informative uploads, with scripts and filming scheduled ahead.

Review Questions

  1. In what ways does Feely’s “year at a glance” approach (three-month cycles) change how she plans a 12-week sprint compared with a traditional calendar?
  2. Which business initiatives from the prior quarter most directly reduce future workload for Feely, and how do they connect to her medium-term expansion goals?
  3. How does she balance PhD paper deadlines with her business and brand commitments inside the 12-week-year framework?

Key Points

  1. 1

    Use a 12-week sprint with a built-in reflection week to prevent goals from drifting away from a long-term vision.

  2. 2

    Build goals top-down: long-term life direction → 1–2 year medium-term targets → 12-week short-term objectives tied to motivation.

  3. 3

    Keep execution connected to planning by linking reflection, a rolling task list (“mind sweep”), and a date-focused “year at a glance” view in three-month cycles.

  4. 4

    For the school, prioritize controlled growth by stabilizing current classes and teachers before adding new classes, then plan around a dense event calendar.

  5. 5

    Treat stress as a measurable signal in reflection, especially when legacy responsibilities and high self-expectations amplify pressure.

  6. 6

    For PhD progress, schedule deep work as a daily minimum (e.g., four hours) and map multiple paper deadlines across April and May.

  7. 7

    On the personal brand side, improve consistency with pre-planned content and reduce friction with better tools (e.g., a lighter vlogging camera) while expanding monetization via affiliates.

Highlights

The reset reframes productivity as motivation: short-term goals must be explicitly linked to a long-term vision, or they risk becoming copied or misaligned.
Operational upgrades—online payments and a website overhaul enabling summer course bookings—are treated as workload reducers, not just “nice-to-haves.”
Feely’s PhD plan targets multiple submissions within one 12-week block, including ICCBR (end of April) and REXUS (early May), supported by daily deep-work time.
Instagram growth is tracked as a real outcome metric, rising from about 4,000 followers to roughly 14.5k in 12 weeks, alongside sponsorship income near €2,500 in March.
Stress management shows up as a goal category: she reflects on where pressure comes from and works with counseling to manage self-critical expectations.

Topics

  • 12-Week Year Reset
  • Notion Goal System
  • Speech and Drama School Planning
  • PhD Paper Deadlines
  • Personal Brand Sponsorships

Mentioned