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12 Week Goals | 4 Week Update | PhD Student Goals | 0 to 100 subscribers on YouTube | Goal Setting thumbnail

12 Week Goals | 4 Week Update | PhD Student Goals | 0 to 100 subscribers on YouTube | Goal Setting

Ciara Feely·
6 min read

Based on Ciara Feely's video on YouTube. If you like this content, support the original creators by watching, liking and subscribing to their content.

TL;DR

Use a 12-week planning cycle to track progress in shorter windows rather than waiting for year-end goals.

Briefing

A PhD student tracking a “12-week year” is using the first four weeks to tighten two things that determine output: a sustainable health routine and a conference-paper pipeline—while also pushing a small YouTube channel toward monetization. The central takeaway is that progress is already visible (a near-finished first conference paper and a fast subscriber rebound), but the plan is being adjusted where fatigue and logistics break the original schedule.

For the health and mental health goal, the routine is working in the mornings but failing in the evenings. A morning setup has left her energized and focused when work starts, yet evenings consistently end in exhaustion—dinner, couch time, and early bed—so the planned wind-down (30–60 minutes of yoga or stretching, journaling, and fiction reading) has not been followed. She also recognizes that breaks during the workday have been too short while her PhD workload ramps up. The next four weeks will therefore focus on two fixes: making daytime breaks more restorative and redesigning an evening routine that still supports mental health without collapsing under real fatigue. She adds that she is currently rundown and “sick,” treating it as a signal that something in the system still isn’t fully aligned.

On research output, the three-paper target is on track through early momentum. The first conference paper is essentially finished and is expected to be submitted within a week; it has already produced conference-ready work by building models on an existing dataset and extracting insights. The second paper is framed as a side project: general programming work is done, and the remaining task is shaping the description to fit an end-of-March conference submission. The third paper is tied to her main PhD work, aiming to extend the first project and produce a different submission by mid-April, with another deadline in early May depending on how the work develops. She emphasizes that early wins matter in the first six months of a PhD because they sustain motivation.

She also links productivity and writing quality to specific learning and work habits. An academic writing class for scientific writing supports higher-quality paper drafting, while productivity books—especially “Deep Work”—help her sustain high output in shorter windows. She notes that her early PhD months (starting in October, with real momentum from mid-November) differed from expectations, partly because resources were harder to find than anticipated.

For YouTube monetization, the goal is 1,000 subscribers and 4,000 watch hours within the 12-week window. After a slow stretch, she credits a turnaround to posting in Facebook groups for PhD students, which drove a jump from roughly 30 subscribers to about 130 within five days and helped her surpass a mid-period milestone. Uploading three videos per week proved unrealistic due to home construction, but she now expects to film on campus early using available rooms. The next four weeks plan is more concrete: upload Tuesdays and Fridays, and promote each new upload by engaging in the same Facebook groups—since YouTube search and recommendations won’t reliably surface a small channel yet. If growth continues, she expects to reach 1,000 subscribers and roughly 1,200 watch hours by the end of the next four weeks, keeping the monetization effort tied to scientific communication goals.

Cornell Notes

The plan for a “12-week year” is built around three goals: a routine that supports health and mental health, submitting three conference papers, and monetizing a YouTube channel. After four weeks, the morning routine is energizing, but evenings are derailed by exhaustion, so the next phase will redesign the wind-down and make breaks more restorative. On research, the first conference paper is nearly complete and expected to be submitted soon, while the second and third papers are on track through end-of-March, mid-April, and early-May deadlines. YouTube growth is accelerating after targeted promotion in Facebook groups, and the upload schedule is shifting to Tuesdays and Fridays with campus filming to avoid construction delays.

How is the health/mental-health routine being evaluated after four weeks, and what changes are planned?

The morning routine is working: it leaves her energized and focused when she starts work. The evening routine is not: she’s too tired after work to consistently do yoga/stretching, journaling, and fiction reading, so she defaults to dinner, couch relaxation, and early sleep. She also believes her daytime breaks have been too short while her PhD workload increases. For the next four weeks, she plans to (1) take more recharging breaks during the day and (2) build an evening routine that is more doable while still supporting mental health. She adds that she’s currently rundown/sick, treating it as evidence the system still needs adjustment.

What does “on track” look like for the three conference-paper goal?

The first paper is essentially finished and expected to be submitted within a week; it already produced conference-ready work by building models on an existing dataset and extracting valuable insights. The second paper is a side project: general programming work is done, and the remaining effort is crafting a conference-appropriate description, with submission at the end of March. The third paper will extend the first project and aim for a different conference submission using similar techniques or the same data, with a mid-April deadline and an early-May checkpoint depending on progress.

Why does she emphasize early successes in the PhD?

She’s only within the first six months of her PhD and treats early conference-paper progress as motivation. Getting something solid moving—especially when a first paper is close to submission—helps confirm she’s working in a way that supports the PhD timeline and keeps momentum during a demanding period.

What productivity and writing supports are being used to improve paper output?

She’s taking an academic writing class focused on scientific writing, which helps her produce higher-quality writing. She also relies on productivity reading, particularly “Deep Work,” which she credits for enabling high output in shorter periods. These supports run alongside the 12-week goal of writing and submitting papers.

What drove the YouTube subscriber turnaround, and how is promotion handled now?

A slow period changed after she started posting videos in Facebook groups for PhD students. That promotion triggered the channel’s first noticeable takeoff—rising from around 30 subscribers to about 130 within five days—and helped her surpass a mid-period subscriber milestone. Because the channel is still small, she plans to keep posting to these groups and actively engaging when new videos go live, rather than relying on YouTube’s recommendations alone.

How is the YouTube upload schedule being adjusted for the next four weeks?

The original plan to post three videos per week became unrealistic due to construction at home, causing a filming gap. She now expects to film on campus by arriving early and using available rooms. For the next four weeks, she plans to upload on Tuesdays and Fridays and to promote each upload in Facebook groups to drive early audience growth.

Review Questions

  1. What specific parts of the health routine are working versus failing, and what concrete adjustments are planned for the next four weeks?
  2. Map the three conference-paper deadlines (end of March, mid-April, start of May) to the type of work described for each paper.
  3. Which actions changed YouTube growth most dramatically, and how does the plan for uploads and promotion address the limitations of a small channel?

Key Points

  1. 1

    Use a 12-week planning cycle to track progress in shorter windows rather than waiting for year-end goals.

  2. 2

    A morning routine can be a high-leverage habit, but evening routines must match real energy levels or they will collapse.

  3. 3

    Treat fatigue signals (like being rundown or sick) as feedback that the routine needs redesign, not as personal failure.

  4. 4

    Conference-paper progress depends on pipeline structure: one near-finished paper, one side project with remaining framing work, and one main-project extension with multiple deadlines.

  5. 5

    Early research wins in the first six months of a PhD can sustain motivation and validate the workflow.

  6. 6

    Scientific writing quality improves with targeted training, while output speed can be supported by productivity methods such as “Deep Work.”

  7. 7

    For small YouTube channels, subscriber growth may require active community promotion (e.g., Facebook groups) plus a realistic upload schedule (Tuesdays and Fridays).

Highlights

The morning routine is energizing and focused, but the evening wind-down consistently fails because exhaustion takes over after work—so the next phase is redesigning evenings around what’s actually sustainable.
The first conference paper is essentially finished and expected to be submitted within a week, with the work already producing models and insights from an existing dataset.
YouTube growth accelerated after posting in PhD-focused Facebook groups, turning a stalled subscriber period into a rapid jump within days.
Home construction disrupted filming and forced schedule changes; campus filming early now enables a more reliable Tuesday/Friday upload plan.

Topics

Mentioned